Design
Pantones 2010 Color Forecast
Feb 4th
These are the colors to use for fashion in the spring and summer of 2010. Im sure they will get alot of burn in alot of graphic design. Check them out
Brochures: do you show and tell?
Jan 26th
When someone asks about your business, do you show and tell?
Many business people certainly talk and explain a lot about what they do. But they have nothing to show. A capabilities brochure is the ideal way to leave a lasting impression – after you’ve spent time schmoozing with a potential customer.
Simply, a full–color capabilities brochure shows an interested potential customer what your firm is capable of doing. It can even include illustrations and photos. And, since we all know that a picture is worth a thousand words, well… you may wind up telling less – and showing more.
Give us a call. We’ll tell you everything you’ll want to know about a capabilities brochure — and how it can help you grow your business.
Business Cards: Never, ever see yours get thrown away again!
Aug 10th
These days it seems everyone has a business card. There’s full time businesses, the ‘I do this on-the-side’ businesses and then there’s even people who have business cards just to hand out. Needless to say, with everyone giving out business cards it’s pretty hard to stand out and stay out, of the shred pile.
So, what does it take to get your business card kept?
You need to create a business card that’s so unique, people keep them just because they’re so ‘cool’ and different. Your business card should make such a huge statement that even people who think they’ll never call you just keep the card because it’s awesome.
There are plenty of ways to make some super impressive business cards:
- full color cards
- shiny with UV gloss coating
- spot UV gloss coating (that’s when the glossiness is put exactly over a particular image or word)
- metalic foils (gold, silver, blue, red, green or just about any color of foil.
- super thick cards (there’s 12pt cards which do well but you can go up to 14pt, 16pt even 20pt cardstocks.)
- cards with rounded corners
- folding cards (which you can almost fit an entire brochure on). But let’s stick to what gets noticed, held on to and even shown off.
- plastic full color cards
The key is to have a great idea and/or a great graphic designer. Be sure your designer has a sincere interest in the success of your ambitious new business cards and can create a business card that utilizes 3 or 4 of the above mentioned print processes.
Awesome business cards automatically tell buyers know that you take your business seriously and that you pay attention to detail.
Remember you cant have all the bells and whistles without the nitty gritty. Make sure your cards have only the best contact info to reach you at, and that everything is easy to read.
Here are some VERY creative business cards…
A divorce lawyer’s card…
A furniture company’s card…
A second-hand store’s card…
and here are a few other creative cards…
You can email me, christian@metroink.com and i will send you samples of awesome business cards via post office. Please include your name, the company name and the address to mail to.