Printing
Smart displays for business shows and expos…
Mar 31st
24 inches wide is $270 for one or $511 for 2
36 inches wide is $350 for one or $600 for 2
48 inches wide is $420 for one or $800 for 2
60 inches wide is $515 for one or $990 for 2
Uniforms: “…builds a sense of loyalty to the company.”
Jan 26th
IBM for years insisted that its employees wear white dress shirts. Why?
“Having a company uniform instills in a staff the feeling of being part of the team, which in turn builds a sense of loyalty to the company,” explains Tony Lopez of T & S Cleaning Services. T & S outfits each employee with company t-shirts, polo shirts, sweatshirts and caps — provided by Metroink.
“When in uniform, our employees take pride in themselves and the work they do,” Lopez says. “In addition, our clients are appreciative of the fact that when we are on the job at their facility, the uniform immediately identifies those individuals as T & S staff members.”
Lopez explains that comfort and style were a large consideration in choosing the uniform apparel, but that the firm wanted to insure that it was unique and a reflection of the company.
“All our uniforms utilize the company colors and are predominantly emblazoned with the T & S name and logo,” he adds. “The high visibility that the uniform provides is an important marketing tool that goes hand in hand with enhancing our professional image.”
Brochures: do you show and tell?
Jan 26th
When someone asks about your business, do you show and tell?
Many business people certainly talk and explain a lot about what they do. But they have nothing to show. A capabilities brochure is the ideal way to leave a lasting impression – after you’ve spent time schmoozing with a potential customer.
Simply, a full–color capabilities brochure shows an interested potential customer what your firm is capable of doing. It can even include illustrations and photos. And, since we all know that a picture is worth a thousand words, well… you may wind up telling less – and showing more.
Give us a call. We’ll tell you everything you’ll want to know about a capabilities brochure — and how it can help you grow your business.
Writing to sell your product: Call Metro Ink
Jan 26th
Metro Ink now offers a full marketing and writing service. Basically, we can promote, or market, your firm and its product; and we now provide professional writing necessary to complete media kits, brochures, print advertisements and web sites.
“Many of our customers initially come to us for printing,” says Metro Ink President Christian Moccia. And a lot of them ask us about advertising, marketing and promotion.” So, Christian says, Metro Ink decided to create a division to satisfy customer needs.
Bob Williams, a marketing and sales practitioner — and a professional writer — heads the unit. Bob, a longtime marketing professional, teaches the subject on a university level. “Our expansion is designed for one objective,” Christian explains. “That’s to get our customer more business.”
Business Cards: Never, ever see yours get thrown away again!
Aug 10th
These days it seems everyone has a business card. There’s full time businesses, the ‘I do this on-the-side’ businesses and then there’s even people who have business cards just to hand out. Needless to say, with everyone giving out business cards it’s pretty hard to stand out and stay out, of the shred pile.
So, what does it take to get your business card kept?
You need to create a business card that’s so unique, people keep them just because they’re so ‘cool’ and different. Your business card should make such a huge statement that even people who think they’ll never call you just keep the card because it’s awesome.
There are plenty of ways to make some super impressive business cards:
- full color cards
- shiny with UV gloss coating
- spot UV gloss coating (that’s when the glossiness is put exactly over a particular image or word)
- metalic foils (gold, silver, blue, red, green or just about any color of foil.
- super thick cards (there’s 12pt cards which do well but you can go up to 14pt, 16pt even 20pt cardstocks.)
- cards with rounded corners
- folding cards (which you can almost fit an entire brochure on). But let’s stick to what gets noticed, held on to and even shown off.
- plastic full color cards
The key is to have a great idea and/or a great graphic designer. Be sure your designer has a sincere interest in the success of your ambitious new business cards and can create a business card that utilizes 3 or 4 of the above mentioned print processes.
Awesome business cards automatically tell buyers know that you take your business seriously and that you pay attention to detail.
Remember you cant have all the bells and whistles without the nitty gritty. Make sure your cards have only the best contact info to reach you at, and that everything is easy to read.
Here are some VERY creative business cards…
A divorce lawyer’s card…
A furniture company’s card…
A second-hand store’s card…
and here are a few other creative cards…
You can email me, christian@metroink.com and i will send you samples of awesome business cards via post office. Please include your name, the company name and the address to mail to.