Learn: Direct Mail Terminology
Barcode A series of vertical bars and spaces that represent any numerical series, most often a correct ZIP Code for the delivery address on a mailpiece. The barcode facilitates automated processing by barcode readers and scanners. A barcode also can be used to convey information for Delivery Confirmation and Signature Confirmation services. Barcodes that may ...
Read MoreLearn: What are pixels and what is pixelation?
Pixel: The smallest unit of a digitized image created by a digital device, such as a computer, camera, or scanner. Pixel is short for “picture element.” The more pixels per inch the better the resolution. On computer monitors, the display is divided into rows and columns containing thousands or millions of pixels. Each pixel is ...
Read MoreLearn: What is Perforation?
Perforation: Creating a series of holes so that the paper can be torn more easily along the line that is formed. Postage stamps and tear-off cards are common products that require perforation.
Read MoreLearn: What is Perfecting?
Perfector: A printing press that can print on the front and the back of the paper in one pass through the press. Perfecting: The process of printing both sides of a sheet of paper in the same pass through the press.
Read MoreLearn: What is Paper Grain?
Paper Grain: The direction in which the fibers line up during the manufacturing process. It is easier to fold, bend, or tear the paper along the same direction of the fibers. Cut sheet laser printers generally use long grain paper in which the grain runs parallel to the long side of the paper, resulting in ...
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