Metro Ink now offers a full marketing and writing service.  Basically, we can promote, or market, your firm and its product; and we now provide professional writing necessary to complete media kits, brochures, print advertisements and web sites.

“Many of our customers initially come to us for printing,” says Metro Ink President Christian Moccia.  And a lot of them ask us about advertising, marketing and promotion.”  So, Christian says, Metro Ink decided to create a division to satisfy customer needs.

Bob Williams, a marketing and sales practitioner — and a professional writer — heads the unit.  Bob, a longtime marketing professional, teaches the subject on a university level.  “Our expansion is designed for one objective,” Christian explains. “That’s to get our customer more business.”

“We’ve noticed over the years that websites are becoming more popular for many reasons but aren’t always executed by a team of pros,” says Christian Moccia of Metro Ink. “The result was a web site that may have been technically ok, but poorly written and designed because the developers knew very little of advertising and marketing.”

But today, he adds, a growing number of business firms are turning to their web sites as a primary sales tool – not just an online novelty.  As businesses move away from print advertising, they’re now looking at their web site to generate sales. And Metro Ink, he continues, is equipped to help.

According to Moccia, Metro Ink has assembled special website teams, each comprised of a computer programmer, computer technicianand professional sales promotion writer. This way, he says, each team member specializes in a different aspect of the site. The result, Moccia explains, is now a sophisticated web site, possibly with all the technical bells and whistles — yet one that is professionally written with the consumer in mind.

Metro Ink re–designs and upgrades existing websites, too.  So, if you’d like to hear more about how we can design a new web site for you – one that will help increase your sales — or if you already have a web site that you’re not too happy with, call us. No obligation.