Posts tagged writing
Brochures: do you show and tell?
Jan 26th
When someone asks about your business, do you show and tell?
Many business people certainly talk and explain a lot about what they do. But they have nothing to show. A capabilities brochure is the ideal way to leave a lasting impression – after you’ve spent time schmoozing with a potential customer.
Simply, a full–color capabilities brochure shows an interested potential customer what your firm is capable of doing. It can even include illustrations and photos. And, since we all know that a picture is worth a thousand words, well… you may wind up telling less – and showing more.
Give us a call. We’ll tell you everything you’ll want to know about a capabilities brochure — and how it can help you grow your business.
Writing to sell your product: Call Metro Ink
Jan 26th
Metro Ink now offers a full marketing and writing service. Basically, we can promote, or market, your firm and its product; and we now provide professional writing necessary to complete media kits, brochures, print advertisements and web sites.
“Many of our customers initially come to us for printing,” says Metro Ink President Christian Moccia. And a lot of them ask us about advertising, marketing and promotion.” So, Christian says, Metro Ink decided to create a division to satisfy customer needs.
Bob Williams, a marketing and sales practitioner — and a professional writer — heads the unit. Bob, a longtime marketing professional, teaches the subject on a university level. “Our expansion is designed for one objective,” Christian explains. “That’s to get our customer more business.”