Business Cards

     There's many ways to design a Business Card. Overall be sure that: ALL your info is on the card in a font size that is legible (even for those who may wear glasses) If you're listing some of your services, keep the services on one side and your contact info on the other If you don't have too much to say, either leave one side blank/very light in color to write on or, keep the front with logo only and the back with all the contact info. Most people don't remember to look on both sides if the contact info is split up, so they might realize your website is on the back since the phone number is listed on the front with your address. Business cards can also be used as reduced admission cards, vip tickets, coupons etc.

Postcards

     Designing a Postcard that GETS YOU RESULTS An excellent way to get attention and hence get read is to boldly give the 5 or 6 key benefits of your product or service. Put the biggest benefit on top and list off the rest in descending order of importance. For example: How Would You Like To Get: Biggest benefit Second biggest Third biggest benefit You get the idea People are interested in things they want. If your benefits are really beneficial to them they will read your postcard (and if your list is good and you really know what benefits your ideal customer is seeking they will respond too). Next thing to do is give a very brief explanation of how you can provide the benefits you named. Next, persuade them to act by giving them a good reason to contact you. You can offer a testimonial from a really happy customer If you have or can give a guarantee, give one. Guarantees take the risk away for the person receiving your postcard. Make them an offer that no reasonable person who had an interest in your product or service could easily refuse. How Should I Say It Urgently ask the people you send postcards to, to order from you or contact you for free information about your products and services. Example: Now is your chance to take advantage of our special offer. Don't miss out. Call NOW! Be sure to explain exactly how to order or contact you for further information. When you follow this structure for creating your postcards you will get good response to your mailings.